The Museum
Founded by a generous gift, the museum works through a management committee devoted to meeting the interest in local history and the specialised collections.
News
From EDDC: Since the loss of our specialist officer as part of the cuts some years ago, EDDC has helped its museums through Royal Albert Memorial Museum in Exeter. For a very small grant, the Exeter Museum provides curatorial advice to East Devon’s museums. Without such expert advice, our local museums would find it difficult to demonstrate their credibility to their funding bodies.
East Devon Museums Group (the association of 6 East Devon Museums) is very active and is seen as an important contributor to the ‘Jurassic Coast’ brand. As a first step in improving marketing, the Museums group used an organisation called ‘Imaginarium’ to carry out a visitor survey.
An interesting snapshot from the data follows:
�� The typical visitor to East Devon museums is female, aged at least 55, lives in the UK but not in the south west, who is staying with family or friends.
�� She is likely to be educated to degree level, and visits out of general interest having noticed the museum by walking past.
�� She will normally visit at least 6 museums per year, and enjoys her visit tremendously.
This report gives the museums a great deal of information on their current customer base, and what marketing may be effective to better target these as well as new visitors. The report also highlights existing good practice within our museums, and the need to see the museums as working together and not in competition with one-another.
A copy of this report is available from Peter Jeffs.
Peter Jeffs (Corporate Director - Communities)
Tel: 01395 517452 (or Ext 2652) Email: pjeffs@eastdevon.gov.uk